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New Harris Poll EquiTrend study reveals 15 mega-brands. Is your firm on the list?
March 29, 2012
By: TOM BRANNA
Editor
The 2012 Harris Poll EquiTrend (EQ) study has assessed 1500 brandsacross more than 127 product categories toidentifying 15 that have flexed their staying power “muscle” year after year and ranked No. 1in their respective categories every year since 2005, when the current EquiTrend methodology began. On the list are “mega-brands” that in essence came to define their respective categories, for example Coca-Cola, Craftsman, Gatorade, HBO, and Life Savers. They have sig...
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